Mad Men

Episode Report Card
Couch Baron: A | 6 USERS: A+
A Lucky Strike

After a close-up of some feminine fingers placing a cigarette into a holder, Roger and Don are pitching their ideas, one of which is a 10% off coupon in select ladies' magazines, which Don says will increase first-time visitors to Menken's. Rachel, however, informs him that they share a wall with Tiffany's, and she therefore doesn't think that a coupon is likely to be effective. I think a coupon for 10% off any item at Tiffany's when you shop at Menken's would be extremely successful, if only we could answer the question of what's in it for the peddlers of those dear blue-boxed items. Don, already a little taken aback, says that coupons work, and opines that Rachel's dad would agree with the strategy. Rachel counters by telling Don that while that might be true, it's definitely irrelevant, as the reason she's there instead of her father is that they just had their worst sales year ever. Pete smoothly cuts in, lighting Rachel's cigarette as he asks why she came to them, as there are a dozen other agencies more suited to her..."needs." Wow, actual tact from Pete! I confess that didn't leave a lasting impression on me. Rachel basically says that those agencies' thinking is just like her father's, and adds in Don's direction, "Their research favors coupons too!" Hee. Rachel's point is that she wants people in the store who are drawn to it because it's expensive. Maybe they could combine their ideas and distribute coupons with which you have to pay ten percent more. You don't need many takers to make that idea a winner! Don, getting more and more flustered, says they obviously have very different ideas, and Rachel pokes him with a stick, agreeing as she expresses her opinion that the customer is always right. She goes on that she was expecting better, as Sterling Cooper has a reputation for being innovative. That's it for Don, who tells Rachel she's way out of line. Damn straight -- no one calls Don Draper "innovative" and lives to talk about it! Despite Pete's and Roger's attempts to smooth things over, both Don's and Rachel's temper flares, and Don ends up standing and saying he's not going to let a woman talk to him like this and storming out, with Pete running after him. David wins the award for Non-Speaking Extra Of The Year when he reaches for the pitcher of Bloody Marys on the table, only to put it back after a look from Roger. I'm not sure what his problem is -- does he not want to pay David drinking rates?

Out in the hallway, Pete catches up and kisses up to Don, agreeing that Rachel was out of line, but Don sees right through him and says that Roger won't be happy, which is good for Pete. They stop, and Pete confesses that he does want Don's job, but he knows Don is good with people, a talent he lacks. "Not counting that meeting we were just in." Point to the man-boy. Pete says he's hoping Don will help him out, and opines that there's plenty of room at the top. Don gives a little and apologizes for being so hard on Pete before, but Pete goes back to overplaying his hand, saying he'd follow Don into combat blindfolded, as would plenty of other guys. He sticks out his hand (calling Don "buddy," which: no), but Don declines the offering: "Let's take it a little slower. I don't want to wake up pregnant." Well, Don, surely you have eleven bucks a month to spare. When Don's gone, Pete drops the genial act and whispers, "Fuck you." Pete! You kiss your rich, uptight fiancée with that mouth?

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Mad Men




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